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What is Black Hat SEO?

SEO is basically the process of taking a particular website to a higher ranking. SEO further comprises of strategies and techniques that assist in taking a website to a better ranking. Over the time, SEO tactics evolved and changed. In older times, the most common strategy was identifying and inserting relevant keywords. The majority of traffic was assured by 5 or 10 related keywords.
With changing time, SEO became more challenging. Recent options like natural language search and voice search using tools like Siri and Google now made keywords search less convenient. To cope with dynamic and every day developing SEO evolved with its techniques and strategies. All those tactics, techniques and strategies can be further branched to three major classifications, namely, white hat SEO, gray hat SEO and black hat SEO. The white hat SEO concentrates on bringing the traffic and improving the ranking through ethical ways. The gray hat SEO, however, is debatable if the techniques used are ethical…

What is White Hat SEO?

In Search Engine Optimisation or SEO, white hat SEO is the collective tactics of approved SEO that is devised to assist a website's ranking to go upwards on a search engine result page, commonly known as SERP. To learn about White Hat SEO and how it works, understanding SEO is important.
Search Engine Optimisation or SEO
Search Engine Optimisation is a repeatable process that includes tactics, techniques, and strategies that are used to increase the number of visitors to a particular website. This is obtained by placing the website at a high ranking in the search results of a search engine result page (SERP).

White Hat SEO
White hat SEO is also known as ethical SEO. Optimization of a website, which is concentrated on drawing the attention of search engine's crawlers, is brought through scripted process of well-defined SEO techniques and tactics. Different than such tactics, which focuses on the search engine's behavior, white hat SEO focuses on the engagement of the human audi…

What is Spam?

The irrelevant, unwanted and inconsequential emails that are sent to many users for the purpose of advertising, phishing etc. is called spam. Spam not only waste people’s time with non-essential mail, it also uses up a substantial network bandwidth.
The word Spam is believed to come from a song in a television comedy series called Monty Python’s Flying Circus. In a scene from that television series, a dialogue between a customer and the waiter was drowned by a chorus of a song that kept on repeating “Spam, Spam...Wonderful Spam”, hence spamming the conversation.
Spam can be further branched into two categories, cancellable Usenet spam, and Email spam.
Cancellable Usenet Spam  
Cancellable Usenet spam is basically a lone message which is sent to at least 20 Usenet newsgroups. There are people who are termed as lurkers. The lurkers are those who read newsgroups but seldom or barely give away their details or post anything. Usenet spam plunders the utility of the newsgroups of the user and …